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Some money. Not pictured: My hand |
In
a somewhat below-the-belt post on The Speccie yesterday Douglas Murray highlighted how Sunny Hundal (who is quitting full time writing for Liberal Conspiracy) was not making a living from blogging.
This has led me to ponder whether any independent blogging sites* are actually making enough money to support full-time people and be self-sustaining.
Liberal Conspiracy wasn't.
Left Foot Forward,
LabourList and
ConservativeHome all have full time staff but also have external backers.
Lib Dem Voice is run by volunteers, none of whom draw a salary from it.
The more I think about it, the more I think the answer is none. Apart from
Order Order the Guido Fawkes site. That does appear to be profitable enough to support full time staff. Although even there they have straddled the mainstream media by publishing a column initially in the Sunday Star and latterly in the Sun on Sunday. Also, it is worth noting that Guido very much goes down the tabloid sensationalist route (albeit punctuated by occasional deep level economic posts to show what Paul Staines is really capable of).
I know that one of the reasons
Iain Dale stepped down from such heavy blogging a few years ago was because even at its peak it was not bringing in enough to sustain a living.
I've already highlighted previously how I have never made any money from my online writing despite now having been at it for 5 years and winning awards and acclaim.
So have I got this wrong? Is anyone other than Guido making money from blogging?
*I am not including sites like CiF, Coffee House, or any other magazine or newspaper blogs as they are not independent and I suspect are cross-subsidised from the main papers although I'll be happy for anyone from them to set me straight on this.