Labour are brave letting Brown front their Euro election broadcast!

Just saw the latest Labour Party Election Broadcast for the Euro elections on the TV. It features Gordon Brown telling us how great he is and what he has done for us and how awful it would be under "the alternative", presumably the Conservatives.

It is quite brave of Labour to have Brown fronting this and also releasing it on Youtube after his disastrous outing via this medium about MPs expenses a couple of weeks ago. Also, I don't understand why they are trying to turn the European elections into a referendum on Brown's performance. Do they not know how unpopular he is?