Interesting article on the BBC News website today (hattip to Ben Goldacre for drawing my attention to it) about EU regulations that are currently kicking in requiring scientific evidence before food manufacturers can put health claims on their labels.
"It can take three years to get these kinds of human studies together but in the meantime the claims are going to be wiped away. The regulation is killing this industry and the job losses are already being felt."
As for the complaint that it can take years to get the evidence, I am sure they are correct. But they have known about these regulations for at least four years. They have had plenty of time to get their house in order yet many of them appear to have chosen not to so so. That surprises me. In fact I am surprised they have not already done the scientific studies on their products of their own volition. After all, imagine how many more they will be able to sell with "SCIENTIFICALLY PROVEN" plastered all over the labels.
Kind of makes you wonder why they are so reluctant to run the experiments.